Email Marketing Manager

About Bark

Bark is a fast-growing online service marketplace. We’re experiencing hockey-stick growth, have over 1,000,000 customers and are profitable and cash generative.

We use cutting-edge technology and an extraordinarily talented team of people to solve an age old problem – how to find the best available professional for any job, every time no matter what the need.

Bark is a dynamic, exciting early stage business but with the financial security of an established business - so you get all the benefits of working in a startup environment (ownership, agility, responsibility and stimulation) without any of the worry.

Role Description

The Bark Team is looking for a passionate and experienced Email Marketing Manager to own and drive our email marketing and lead generation campaigns across our geographic footprint. The opportunity is to take sole ownership of what is a very large email data set that touches every part of the Bark business. We envisage the successful candidate to have delivered best of breed email strategy in a fast paced environment and is still very comfortable writing copy.


  • Creating highly targeted, multi-channel, multi touch campaigns
  • Responsible for all aspects of email marketing including strategy, concept and design
  • Evaluate and analyse campaign results, providing recommendations for continual improvement
  • Provide strategic direction and technical guidance
  • Through A/B testing improve the performance of email marketing in terms of deliverability, click through rate, customer engagement and decreased unsubscribe rates
  • Create target driven segmentation in all audience groups

Required Skills & Attributes

  • A number of years delivering large email marketing campaigns globally.
  • Outstanding written (copy) and verbal skills
  • Expert A/B testing experience
  • Demonstrable experience of managing large scale CRM projects
  • Demonstrable experience of owning campaign from ideation, tone, segmentation to reporting on results
  • In-depth knowledge of email targeting methodologies and behavioural tracking
  • Ability to wireframe email layouts
  • Self starter able to work with cross functional teams
  • Thrives of responsibility and ownership

Desirable Skills & Attributes

  • HTML email design
  • Best practice re system utilisation (in house)

It's a great time to join Bark - we have found product market fit, a successful business model, and have built out the necessary tools to scale. We’re looking for hungry, smart individuals to take on huge areas of responsibility in the company and the potential to grow with us.